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Incentivized reviews : promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
Saved in:
2
Product, marketing and web site attributes discriminating between successful and failed Internet businesses
Korgaonkar, Pradeep
;
O'Leary, Bay
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 485-512
Persistent link: https://www.econbiz.de/10003800836
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