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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.; Chalip, Laurence Hilmond - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 3, pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
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Pre-purchase alternative evaluation : prestige and imitation fashion products
Robinson, Tammy; Doss, Farrell - In: Journal of fashion marketing and management 15 (2011) 3, pp. 278-290
Persistent link: https://www.econbiz.de/10009268761
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Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie; Shrum, L. J.; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 12, pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag; Becerra, Enrique P.; Kim, Chung-hyun - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
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Cultural value, consumption value, and global brand image : a cross-national study
Park, Hye-Jung; Rabolt, Nancy J. - In: Psychology & marketing 26 (2009) 8, pp. 714-735
Persistent link: https://www.econbiz.de/10003867768
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Brand equity of luxury fashion brands among Chinese and US young female consumers
Jung, Jaehee; Shen, Dong - In: Journal of East-West business 17 (2011) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10009303086