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Prime-time feminism : television, media culture, and the women's movement since 1970
Dow, Bonnie J. - 1996
Persistent link: https://www.econbiz.de/10004320618
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Misregulating television : network dominance and the FCC
Besen, Stanley M. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000739363
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Radio and television audience research
Nielsen, Arthur C. - In: Annual Marketing Research Conference : contributed …, (pp. 29-65). 1953
Persistent link: https://www.econbiz.de/10003640487
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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The American television industry
Curtin, Michael; Shattuc, Jane - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003872741
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Formatmarken im Fokus : TV-Markenführung in den USA
Bandion, Peter; Buchinger, Uschi; Gral, Theresa; … - In: Strategien erfolgreicher TV-Marken : eine …, (pp. 31-72). 2011
Persistent link: https://www.econbiz.de/10008907120
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An exploration of shared services agreements within US local television markets
Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
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Aesthetics of television criticism : mapping critics' reviews in an era of industry transformation
Bielby, Denise D.; Moloney, Molly; Ngo, Bob Q. - In: Transformation in cultural industries, (pp. 1-43). 2005
Persistent link: https://www.econbiz.de/10003732824
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The business of television
Basin, Ken - 2019
"In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the US television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better...
Persistent link: https://www.econbiz.de/10011915575
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The 100 best TV commercials ... and why they worked
Kanner, Bernice - 1999
Persistent link: https://www.econbiz.de/10004057337