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Präsentationserfolg in Werbung...
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USA
Werbung
13,854
Öffentlichkeitsarbeit
9,887
Advertising
9,793
Public relations
8,760
Werbewirkung
3,863
Advertising effects
3,808
Konsumentenverhalten
3,117
Consumer behaviour
3,111
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2,246
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2,211
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2,170
Online-Marketing
2,096
Internet marketing
2,084
Germany
1,674
Kommunikation
1,645
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1,531
Corporate disclosure
1,530
Communication
1,344
Social Web
1,336
Social web
1,335
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1,325
United States
1,319
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1,310
Marketing
1,067
Markenführung
964
Brand management
960
Marketingmanagement
956
Marketing management
934
Unternehmen
874
Firmenimage
754
Stakeholder
754
Corporate reputation
751
Interne Kommunikation
711
Internal communication
707
advertising
648
Disclosure regulation
626
Auskunftspflicht
625
Krisenmanagement
622
Markenimage
584
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920
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16
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16
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10
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5
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English
1,343
German
85
Undetermined
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2
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Ehrmann, Michael
5
Forker, Olan D.
5
Fratzscher, Marcel
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Beaver, William H.
4
Beck, Melanie-Kristin
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
Coombs, W. Timothy
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Hayo, Bernd
4
Hendrix, Jerry A.
4
Holladay, Sherry J.
4
Iwasaki, Natsuko
4
Lamme, Margot Opdycke
4
Lee, Mordecai
4
Mathios, Alan D.
4
Neuenkirch, Matthias
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Toffel, Michael W.
4
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Universität Mannheim
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
USA / General Accounting Office
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Management Association
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference Board / Division of Management Research
1
Conference Board inc.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsches Aktieninstitut
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
Georgetown University / Ethics and Public Policy Center
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
Leonard N. Stern School of Business
1
Logos Verlag Berlin
1
Public Affairs Conference, Lausanne-Ouchy
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Committee on Post Office and Civil Service / Subcommittee on Human Resources
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
United States Information Agency
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Verlag Dr. Kovač
1
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Working paper / National Bureau of Economic Research, Inc.
35
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
23
Journal of communication management : an international journal
20
Journal of business ethics : JOBE
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The handbook of crisis communication
12
The journal of law & economics
12
American journal of agricultural economics
11
Business horizons
9
Corporate communications : an international journal
8
Journal of business research : JBR
8
The advertising and consumer culture reader
8
Academy of Management journal : AMJ
7
Journal of accounting and public policy
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Pathways to public relations : histories of practice and profession
7
The journal of business : B
7
The journal of media economics
7
Financial information requirements for security analysis : december 2-3, 1976
6
International journal of industrial organization
6
Journal of business and economic perspectives
6
Journal of marketing communications
6
North American perspectives on the development of public relations : other voices
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
The American economic review
6
The review of economics and statistics
6
Working paper
6
Working paper series
6
Advances in applied microeconomics : a research annual
5
California management review
5
Conference Board report
5
Discussion paper / Centre for Economic Policy Research
5
Economic inquiry : journal of the Western Economic Association International
5
European journal of marketing : EJM
5
Handbook of corporate communication and public relations : pure and applied
5
Harvard business review : HBR
5
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Source
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ECONIS (ZBW)
1,386
USB Cologne (EcoSocSci)
118
EconStor
3
Showing
1
-
10
of
1,507
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articles prioritized
date (newest first)
date (oldest first)
1
Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W.
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 275-285)
.
2007
Persistent link: https://www.econbiz.de/10003713226
Saved in:
2
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
Saved in:
3
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
4
The Bank and its public : philosophy and technique of bank public relations
Lindquist, Robert
-
1956
Persistent link: https://www.econbiz.de/10003477675
Saved in:
5
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
6
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
7
Images of work for consumption : factory's representations in ideological propaganda and advertising
Casaqui, Vander
- In:
Consumer culture in Latin America
,
(pp. 149-162)
.
2012
Persistent link: https://www.econbiz.de/10009678270
Saved in:
8
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2014
-
Dt. Erstausg., 5. Aufl.
Persistent link: https://www.econbiz.de/10011297190
Saved in:
9
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
Gillis, Tamara L.
(
ed.
)
-
International Association of Business Communicators
-
2006
Persistent link: https://www.econbiz.de/10003241080
Saved in:
10
Media, messages, and men : new perspectives in communication
Merrill, John Calhoun
;
Lowenstein, Ralph L.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10002300590
Saved in:
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