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Guerilla-Werbung : ein Leitfad...
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All
USA
KMU
50,550
SME
50,532
Werbung
13,854
Klein- und Mittelbetrieb
9,844
Advertising
9,789
Deutschland
8,357
Germany
6,789
Unternehmenserfolg
5,188
Firm performance
5,118
Innovation
4,557
Entrepreneurship
4,435
Entrepreneurship approach
4,180
Werbewirkung
3,796
Unternehmensfinanzierung
3,782
Corporate finance
3,780
Unternehmensgründung
3,757
Advertising effects
3,742
Theorie
3,524
Theory
3,492
Business start-up
3,490
SMEs
3,236
United States
3,228
Konsumentenverhalten
3,052
Consumer behaviour
3,046
Innovationsmanagement
2,798
Innovation management
2,633
Globalisierung
2,463
Globalization
2,421
Strategisches Management
2,251
Online-Marketing
2,110
Indien
2,103
Internet marketing
2,101
EU-Staaten
2,056
EU countries
2,054
India
2,021
Strategic management
1,950
Großbritannien
1,870
Industrie
1,817
Business network
1,747
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388
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342
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Article
1,866
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1,618
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22
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1,468
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1,468
Graue Literatur
664
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664
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332
Working Paper
332
Aufsatz im Buch
331
Book section
331
Amtsdruckschrift
271
Government document
271
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90
Collection of articles of several authors
89
Sammelwerk
89
Thesis
76
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36
Fallstudie
36
Lehrbuch
32
Textbook
32
Aufsatzsammlung
31
Konferenzschrift
31
Ratgeber
30
Guidebook
27
Bibliografie enthalten
26
Bibliography included
26
Reprint
23
Statistics
18
Statistik
18
Collection of articles written by one author
16
Sammlung
16
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15
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12
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12
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10
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10
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7
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English
3,241
German
134
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108
French
7
Italian
5
Russian
4
Spanish
4
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2
Polish
2
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All
Berger, Allen N.
33
Audretsch, David B.
29
Kaiser, Harry M.
26
Acs, Zoltán J.
21
Fairlie, Robert W.
15
Udell, Gregory F.
14
Wolken, John D.
14
Frame, W. Scott
12
Dunkelberg, William Charles
11
Jagtiani, Julapa
10
Kuchler, Theresa
10
Link, Albert N.
10
Scott, Jonathan A.
10
Stroebel, Johannes
10
Bates, Timothy Mason
9
Brown, J. David
9
Cole, Rebel A.
9
Gopal, Manasa
9
Jackson, William E.
9
Silk, Alvin J.
9
Storey, David J.
9
Alekseev, Georgij
8
Amer, Safaa
8
Lamoreaux, Naomi R.
8
Lerner, Joshua
8
Saffer, Henry
8
Seldon, Barry J.
8
Thomson, James B.
8
Wessner, Charles W.
8
White, Lawrence J.
8
Berndt, Ernst R.
7
Blanchflower, David G.
7
Bloom, Nicholas
7
Craig, Ben R.
7
Goldberg, Lawrence G.
7
Howell, Sabrina T.
7
Karaca-Mandic, Pinar
7
Libecap, Gary D.
7
Miranda, Javier
7
Moser, H. R.
7
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USA / Congress / House of Representatives / Committee on Small Business
53
USA / Congress / Senate / Committee on Small Business
36
National Bureau of Economic Research
24
United States / Congress / Senate / Committee on Small Business
20
USA / General Accounting Office
18
USA / Subcommittee on Tax, Finance, and Exports
12
United States / Congress / Senate / Select Committee on Small Business
11
USA / Congress / Senate / Committee on Small Business and Entrepreneurship
8
USA / Small Business Administration
8
USA / Economic Research Division / Office of Advocacy
7
USA / Subcommittee on SBA and SBIC Authority, Minority Enterprise and General Small Business Problems
7
United States / Congress / House / Select Committee on Small Business
7
USA / Subcommittee on General Oversight and the Economy
6
USA / Subcommittee on Regulatory Reform and Paperwork Reduction
6
National Federation of Independent Business
5
National Research Council <USA> / Board on Science, Technology, and Economic Policy
5
USA / Subcommittee on Government Programs and Oversight
5
Federal Reserve Bank of Cleveland
4
National Research Council <USA> / Policy and Global Affairs
4
USA / Subcommittee on Export Opportunities and Special Small Business Problems
4
USA / Subcommittee on Tax, Access to Equity Capital and Business Opportunities
4
USA / Subcommittee on Workforce, Empowerment, and Government Programs
4
Cornell University / Department of Agricultural Economics
3
National Academies of Sciences, Engineering, Medicine / Committee on Capitalizing on Science, Technology, and Innovation: An Assessment of the Small Business Innovation Research Program - Phase II
3
National Federation of Independent Business / Education Foundation
3
USA / Congress / House of Representatives / Permanent Select Committee on Intelligence / Subcommittee on Oversight
3
USA / Congress / House of Representatives / Select Committee on Small Business
3
USA / Congress / House of Representatives / Subcommittee on International Economic Policy and Trade
3
USA / Subcommittee on Exports, Tax Policy, and Special Problems
3
USA / Subcommittee on Monopoly
3
USA / Subcommittee on Procurement, Taxation, and Tourism
3
USA / Subcommittee on Regulatory Reform and Oversight
3
United States / Congress / Senate / Committee on Banking and Currency / Subcommittee on Small Business
3
United States / Congress / Senate / Committee on Small Business / Subcommittee on Export Promotion and Market Development
3
United States / Congress / Senate / Select Committee on Small Business / Subcommittee on Government Procurement
3
University of Arizona
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Edward Elgar Publishing
2
Europäische Kommission
2
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Published in...
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Working paper / National Bureau of Economic Research, Inc.
70
Small business economics : an entrepreneurship journal
56
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
29
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
NBER working paper series
25
International journal of advertising : the quarterly review of marketing communications
23
Finance and economics discussion series
21
Journal of business venturing
21
Journal of small business and enterprise development
20
Business issues, competition and entrepreneurship
16
S. hrg
16
The review of financial studies
16
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Business economics : the journal of the National Association for Business Economists
13
Journal of business research : JBR
13
Journal of small business strategy
13
Small business in American life
12
The journal of business : B
12
Working paper
12
Discussion paper / Centre for Economic Policy Research
11
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
11
The journal of law & economics
11
The review of economics and statistics
11
American journal of agricultural economics
10
Discussion paper series / IZA
10
Economics letters
10
Journal of banking & finance
10
Journal of business & entrepreneurship : JBE
10
Journal of financial services research : JFSR
10
Small business considerations, economics and research
10
Business horizons
9
Economic development quarterly : the journal of American economic revitalization
9
Economic review
9
International journal of technology management : IJTM
9
Southern economic journal
9
The journal of finance : the journal of the American Finance Association
9
The journal of small business finance
9
Applied economics
8
Inquiry : a journal of health care organization, provision and financing
8
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Source
All
ECONIS (ZBW)
3,331
USB Cologne (EcoSocSci)
175
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1
The 100 greatest corporate and industrial ads
Poppe, Fred C.
-
1983
Persistent link: https://www.econbiz.de/10000000310
Saved in:
2
American mass media : industries and issues
Atwan, Robert
(
contributor
)
-
1978
-
1. ed.
Persistent link: https://www.econbiz.de/10000000750
Saved in:
3
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
4
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
5
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
6
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
7
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
8
Alcohol advertising : hearing before the Subcommittee on Children, Family, Drugs and Alcoholism of the Committee on Labor and Human Resources, United States Senate, 99th Congress,...
1985
Persistent link: https://www.econbiz.de/10000721715
Saved in:
9
Advertising: from fundamentals to strategies
Rothschild, Michael
-
1987
Persistent link: https://www.econbiz.de/10000729154
Saved in:
10
Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John
-
1986
Persistent link: https://www.econbiz.de/10000729850
Saved in:
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