//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Handels-Marketing : Analyse- u...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketing
31,390
Deutschland
6,316
Germany
4,852
Marketingmanagement
4,800
Theorie
4,621
Theory
4,589
Marketing management
4,252
Consumer behaviour
3,247
Konsumentenverhalten
3,126
marketing
2,593
Relationship marketing
2,176
Beziehungsmarketing
2,171
Electronic Commerce
2,064
Management
1,925
Strategisches Management
1,883
Marktforschung
1,878
Verbraucherverhalten
1,842
Unternehmen
1,785
Markenpolitik
1,753
Brand management
1,724
Markenführung
1,717
Werbung
1,709
Kundenmanagement
1,631
United States
1,472
Internet
1,331
Online-Marketing
1,316
Handelsbetrieb
1,296
Market research
1,235
Internet marketing
1,199
Aufsatzsammlung
1,116
Agribusiness
1,103
Erfolgsfaktor
1,101
Einzelhandel
1,093
Advertising
1,059
Marketingtheorie
1,001
Marketing theory
960
Innovation
943
Handel
940
Internationales Marketing
896
more ...
less ...
Online availability
All
Undetermined
242
Free
55
Type of publication
All
Book / Working Paper
1,160
Article
623
Journal
17
Other
2
Type of publication (narrower categories)
All
Article in journal
445
Aufsatz in Zeitschrift
445
Aufsatz im Buch
124
Book section
124
Hochschulschrift
104
Collection of articles of several authors
103
Sammelwerk
103
Graue Literatur
85
Non-commercial literature
85
Lehrbuch
83
Thesis
80
Textbook
77
Aufsatzsammlung
52
Working Paper
43
Arbeitspapier
41
research-article
40
Konferenzschrift
38
Case study
36
Fallstudie
36
Glossar enthalten
30
Glossary included
30
Bibliografie enthalten
29
Bibliography included
29
Conference proceedings
22
Dissertation u.a. Prüfungsschriften
20
Reprint
16
Bibliographie
15
Fallstudiensammlung
12
Handbook
12
Handbuch
12
Amtsdruckschrift
10
Collection of articles written by one author
10
Government document
10
Sammlung
10
review-article
9
Bibliografie
8
Conference paper
7
Konferenzbeitrag
7
Ratgeber
7
Guidebook
6
more ...
less ...
Language
All
English
1,553
German
192
Undetermined
60
Italian
2
Dutch
1
Swedish
1
Author
All
Kotler, Philip
21
Hartley, Robert F.
7
Tadajewski, Mark
7
Aaker, David A.
6
Jones, D. G. Brian
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Dholakia, Nikhilesh
5
Homburg, Christian
5
Keller, Kevin Lane
5
Kumar, V.
5
Lovelock, Christopher H.
5
MacNeal, James U.
5
McCarthy, Edmund Jerome
5
Spiller, Lisa D.
5
Urban, Glen L.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Berger, Arthur Asa
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Day, George S.
4
Ehrlich, Evelyn
4
Ehrlich, Gabriel
4
Fanelli, Duke
4
Ferrell, Odies C.
4
Fritz, Wolfgang
4
Grewal, Dhruv
4
Kurtz, David L.
4
Lamb, Charles W.
4
Levitt, Theodore
4
Outlaw, Joe L.
4
Philipson, Tomas J.
4
Richardson, James W.
4
Ruzic, Dimitrije
4
more ...
less ...
Institution
All
American Marketing Association
17
American Management Association
5
NetLibrary, Inc
5
National Bureau of Economic Research
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Real Estate Society
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
National Foreign Trade Council
2
USA / Bureau of the Census
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Brookings Institution
1
CAB International
1
California Agricultural Experiment Station
1
Center for Asia-Pacific Policy <Rand Corporation>
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference on Research in Income and Wealth
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Deutsche Verlags-Anstalt
1
Deutsches Historisches Institut Washington DC
1
Droege & Comp. <Düsseldorf>
1
European Productivity Agency of the Organisation for European Economic Co-operation
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
22
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Europäische Hochschulschriften / 5
13
Political marketing in the United States
13
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
EBSCOhost eBook Collection
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,453
USB Cologne (EcoSocSci)
278
Other ZBW resources
59
EconStor
4
RePEc
4
BASE
3
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
1,802
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
2
Trendsetter USA : neue Marketingkonzepte - neue Betriebstypen ; eine Veröffentlichung des: EHI, Eurohandelsinstituts e.V.
Gerling, Michael
(
revision
);
Bertram, Hans-Georg
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000532311
Saved in:
3
The economics of
marketing
Walker, Colin John
-
1967
Persistent link: https://www.econbiz.de/10000566301
Saved in:
4
Trendsetter USA : neue Marketingkonzepte, neue Betriebstypen ; eine Veröffentlichung des EHI, EuroHandelsinstituts e.V.
Gerling, Michael
(
contributor
);
Bertram, Hans
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004205034
Saved in:
5
Wal-Mart wars : moral populism in the twenty-first century
Massengill, Rebekah Peeples
-
2013
Persistent link: https://www.econbiz.de/10009728727
Saved in:
6
Vertikale Kooperationen zwischen Industrie und Handel : neue Typen und Strategien zur Effizienzsteigerung im Absatzkanal
Laurent, Monika
-
1996
Persistent link: https://www.econbiz.de/10000930932
Saved in:
7
Retailing management
Levy, Michael
;
Weitz, Barton A.
;
Grewal, Dhruv
-
2019
-
Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
Saved in:
8
Exporting and importing : negotiating global markets
Zuckerman, Amy
;
Biederman, David
-
1998
-
[Neuausg.], 1. print.
Persistent link: https://www.econbiz.de/10004222247
Saved in:
9
E-Commerce : Erfolgsfaktoren von Online-Shopping in den USA und in Deutschland
Preißl, Brigitte
;
Haas, Hansjörg
-
1999
Persistent link: https://www.econbiz.de/10004561207
Saved in:
10
Export import procedures and documentation
Johnson, Thomas E.
-
1997
-
3. ed., 1. print.
Persistent link: https://www.econbiz.de/10004337610
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->