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The discourse of advertising
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USA
Werbung
11,559
Advertising
11,323
Marketing
6,904
Deutschland
5,401
Consumer behaviour
4,903
Konsumentenverhalten
4,804
Theorie
4,511
Theory
4,464
Germany
4,313
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4,182
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4,126
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4,107
Advertising effects
4,065
Marketingmanagement
2,736
Online-Marketing
2,698
Internet marketing
2,601
Marketing management
2,293
Brand management
1,906
Markenführung
1,887
Electronic Commerce
1,868
Beziehungsmarketing
1,661
Relationship marketing
1,651
Unternehmen
1,628
Verbraucherverhalten
1,615
Markenpolitik
1,591
Kundenmanagement
1,487
United States
1,446
Text
1,436
advertising
1,406
Diskurstheorie
1,400
Discourse theory
1,397
Internet
1,386
Englisch
1,332
Social Web
1,283
Social web
1,283
Kommunikation
1,260
Marktforschung
1,221
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1,194
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Chiswick, Barry R.
29
Kaiser, Harry M.
26
Miller, Paul W.
23
Kotler, Philip
13
Silk, Alvin J.
9
Mueller, Barbara
8
Saffer, Henry
8
Seldon, Barry J.
8
Carliner, Geoffrey
7
Moser, H. R.
7
Aaker, David A.
6
Berndt, Ernst R.
6
Bloom, David E.
6
Dave, Dhaval
6
Diehl, Sandra
6
Grenier, Gilles
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Bauer, Thomas K.
5
Berger, Arthur Asa
5
Epstein, Gil S.
5
Forker, Olan D.
5
Gang, Ira N.
5
Huh, Jisu
5
Jones, D. G. Brian
5
Miracle, Gordon E.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Fritz, Wolfgang
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Mixon, Franklin G.
4
Tadajewski, Mark
4
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National Bureau of Economic Research
13
Cornell University / Department of Agricultural Economics
3
Friedrich-Schiller-Universität Jena
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
American Bankers Assciation
1
American Council on Consumer Interests
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Chartered Institute of Marketing
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsche Gesellschaft für Amerikastudien
1
Droege & Comp. <Düsseldorf>
1
Edward Elgar Publishing
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
IMP Group
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Association of Business Communicators
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Philipps-Universität Marburg
1
RWTH Aachen
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Robert Wood Johnson Foundation
1
Rutgers University / Department of Economics
1
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Working paper / National Bureau of Economic Research, Inc.
32
Journal of advertising research
30
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
24
SpringerLink / Bücher
19
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Discussion paper series / IZA
12
American journal of agricultural economics
11
NBER working paper series
11
European Journal of Marketing
10
Europäische Hochschulschriften / 5
10
The journal of media economics
9
The advertising and consumer culture reader
8
The journal of law & economics
8
The review of economics and statistics
8
Journal of business ethics : JOBE
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Academy of Management journal : AMJ
6
Discussion paper / Centre for Economic Policy Research
6
Economic inquiry : journal of the Western Economic Association International
6
International journal of industrial organization
6
Journal of human resources : JHR
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Southern economic journal
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Corporate communications : an international journal
4
Economics letters
4
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Source
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ECONIS (ZBW)
1,415
USB Cologne (EcoSocSci)
305
Other ZBW resources
23
EconStor
5
RePEc
5
Showing
1
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10
of
1,753
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date (oldest first)
1
Selling words : free speech in a commercial culture
Wright, R. George
-
1997
Persistent link: https://www.econbiz.de/10004359710
Saved in:
2
The commercialization of American culture : new
advertising
, control, and democracy
McAllister, Matthew P.
-
1996
Persistent link: https://www.econbiz.de/10000547314
Saved in:
3
Brands : visions and values
Goodchild, John
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001548858
Saved in:
4
War of words :
language
, politics and 9/11
Silberstein, Sandra
-
2004
-
[Updated ed.]
Persistent link: https://www.econbiz.de/10004800188
Saved in:
5
Gulliver
Berlin : Argument-Verl.
;
teils: Hamburg : Argument-Verl.
;
…
-
1.1976 - 38.1995(1996); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10010443813
Saved in:
6
Integrated marketing communications : the holistic approach
Yeshin, Tony
-
1998
Persistent link: https://www.econbiz.de/10000684189
Saved in:
7
Advertising
and society : controversies and consequences
Pardun, Carol J.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004927378
Saved in:
8
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2014
-
Dt. Erstausg., 5. Aufl.
Persistent link: https://www.econbiz.de/10011297190
Saved in:
9
Advertising
in America : the first 200 years
Goodrum, Charles A.
-
1990
Persistent link: https://www.econbiz.de/10013533641
Saved in:
10
Propaganda : die Kunst der Public Relations
Bernays, Edward L.
-
2007
-
Deutsche Erstausgabe
Persistent link: https://www.econbiz.de/10003488973
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