The birth of consumers. Capitalism triumphant and the infantilist ethos ; From protestantism to puerility -- The eclipse of citizens. Infantilizing consumers: the coming of kidults ; Privatizing citizens: the making of civic schizophrenia ; Branding identities: the loss of meaning ; Totalizing...

Introduction: Mediated immediacy : living in the now -- Of swingers and organization men : loose modernities -- Experts unbound : intimate professionals and the value of lifestyle -- Book as tool : lifestyle print culture and the West Coast publishing boom -- Being one : from knowledge to...