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Customer is king : how to exce...
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USA
Beziehungsmarketing
25,376
Relationship marketing
25,348
Konsumentenverhalten
10,638
Consumer behaviour
10,621
Marketing
6,963
Deutschland
6,368
Kundenzufriedenheit
5,942
Customer satisfaction
5,931
Germany
5,438
Theorie
4,717
Theory
4,694
Dienstleistungsqualität
4,519
Service quality
4,516
Marketingmanagement
3,896
Markenführung
3,591
Brand management
3,585
Marketing management
3,440
Electronic Commerce
3,346
Customer service
3,046
Kundenservice
3,046
Kundenmanagement
2,561
Lieferantenmanagement
2,503
Supplier relationship management
2,503
Social Web
2,452
Social web
2,452
Online-Marketing
2,333
Markenimage
2,284
E-commerce
2,229
Internet marketing
2,220
Brand image
2,149
Markenartikel
1,825
Einzelhandel
1,754
Unternehmen
1,673
Brand
1,642
Verbraucherverhalten
1,634
Kundenwert
1,631
Markenpolitik
1,603
Retail trade
1,588
Strategisches Management
1,567
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57
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748
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72
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72
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57
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56
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50
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49
Lehrbuch
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Textbook
38
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Bibliografie enthalten
17
Bibliography included
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Ratgeber
17
Guidebook
16
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15
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15
Dissertation u.a. Prüfungsschriften
14
Konferenzschrift
14
Bibliographie
12
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9
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9
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6
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6
Government document
6
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6
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6
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5
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4
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English
1,434
German
170
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30
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Smith, Alan D.
15
Kotler, Philip
14
Kumar, V.
10
Johnson, Michael D.
7
Walsh, Gianfranco
7
Han, Heesup
6
Tadajewski, Mark
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Jones, D. G. Brian
5
Aaker, David A.
4
Beatty, Sharon E.
4
Day, George S.
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Fritz, Wolfgang
4
Gourio, François
4
Gremler, Dwayne D.
4
Halperin, Basil
4
Hennig-Thurau, Thorsten
4
Herrmann, Andreas
4
Ho, Benjamin
4
Homburg, Christian
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Krafft, Manfred
4
Kumar, Anuj
4
List, John A.
4
Lucas, Robert W.
4
Mattila, Anna S.
4
Muir, Ian
4
Rudanko, Leena
4
Skiera, Bernd
4
Wünderlich, Nancy V.
4
Armstrong, Gary
3
Berger, Arthur Asa
3
Berry, Leonard L.
3
Calder, Bobby J.
3
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National Bureau of Economic Research
3
NetLibrary, Inc
3
USA / General Accounting Office
3
Friedrich-Schiller-Universität Jena
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Management Association
1
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Business Information Centre <Toronto>
1
Chartered Institute of Marketing
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
Droege & Comp. <Düsseldorf>
1
Econometrisch Instituut <Rotterdam>
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institut für Weltwirtschaft
1
Internationale Fachtagung Messen der Teuerung <6, 2001, Erfurt>
1
Ludwig-Maximilians-Universität München
1
RWTH Aachen
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Robert Wood Johnson Foundation
1
Springer Fachmedien Wiesbaden
1
Thüringer Landesamt für Statistik
1
USA / Bureau of Economic Analysis
1
USA / Court of Customs and Patent Appeals
1
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Published in...
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International journal of hospitality management
27
The journal of services marketing
23
Journal of business research : JBR
19
SpringerLink / Bücher
19
Journal of retailing and consumer services
18
Services marketing quarterly
17
Journal of service research : JSR
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Psychology & marketing
14
Journal of the Academy of Marketing Science
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Europäische Hochschulschriften / 5
10
Harvard business review : HBR
10
Journal of marketing
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
Academy of Management journal : AMJ
9
Journal of travel and tourism marketing
9
The journal of business & industrial marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
European journal of operational research : EJOR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of personal selling & sales management : JPSSM
8
Harvard-Business-Manager : das Wissen der Besten
7
Journal of marketing management : MM
7
Journal of marketing theory and practice
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
The international review of retail, distribution and consumer research
6
Business horizons
5
Faculty & research / Insead : working paper series
5
Handbook of research on customer equity in marketing
5
International journal of business innovation and research
5
International journal of electronic customer relationship management : IJECRM
5
International journal of production economics
5
International journal of retail & distribution management
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of business ethics : JOBE
5
Journal of fashion marketing and management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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Source
All
ECONIS (ZBW)
1,428
USB Cologne (EcoSocSci)
199
EconStor
1
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1
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
2
Service quality : new directions in theory and practice
Rust, Roland T.
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000347620
Saved in:
3
Nur der Service zählt : wie die besten US-Unternehmen ihre Kunden begeistern
Wiersema, Fred
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683259
Saved in:
4
Internationale Kunden-Lieferanten-Beziehungen : Determinanten - Steuerungsmechanismen - Beziehungsqualität
Kiedaisch, Ingo
-
1997
Persistent link: https://www.econbiz.de/10000635087
Saved in:
5
The satisfied customer : winners and losers in the battle for buyer preference
Fornell, Claes
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003479583
Saved in:
6
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
7
Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
Saved in:
8
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
9
Kundennutzen in industriellen Geschäftsbeziehungen
Beutin, Nikolas
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001499903
Saved in:
10
Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas
-
2002
Persistent link: https://www.econbiz.de/10001689644
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