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Wirksam wirbt das Weib : d. Fr...
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USA
Werbung
13,811
Advertising
9,748
Werbewirkung
3,770
Advertising effects
3,716
Konsumentenverhalten
2,855
Consumer behaviour
2,849
Online-Marketing
1,777
Internet marketing
1,772
Theorie
1,365
Theory
1,334
Deutschland
972
Marketing
787
United States
757
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729
Brand management
725
advertising
645
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634
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615
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593
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546
Social web
545
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475
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458
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458
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448
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436
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423
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399
Zielgruppe
345
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342
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332
Werbewirtschaft
313
Vereinigte Staaten
304
Competition
297
Werbepsychologie
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Spieltheorie
270
Internet
268
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7
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2
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2
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2
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2
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2
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2
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English
803
Undetermined
80
German
48
French
1
Spanish
1
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
Cortese, Anthony J.
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Hundhausen, Carl
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
Koinig, Isabell
3
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsches Institut für Betriebswirtschaft <Frankfurt, Main>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Supon Design Group <Washington, DC>
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
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Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of business : B
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
Proceedings of the ... National Conference of the American Marketing Association
4
Review of industrial organization : RIO
4
The American economic review
4
The journal of industrial economics
4
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Source
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ECONIS (ZBW)
822
USB Cologne (EcoSocSci)
110
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1
Provocateur : images of women and minorities in advertising
Cortese, Anthony J.
-
2016
-
Fourth edition
Persistent link: https://www.econbiz.de/10011405539
Saved in:
2
Ghost signs : brick wall signs in America
Stage, William
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004091127
Saved in:
3
The authority of experience : essays in feminist criticism
Diamond, Arlyn
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10003998588
Saved in:
4
What manner of woman : essays on English and American life and literature
Springer, Marlene
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10004631564
Saved in:
5
THE LOWELL OFFERING : WRITINGS BY NEW ENGLAND MILL WOMEN (1840 - 1845) / ED. WITH AN INTROD. AND COMMENTARY BY BENITA EISLER
Eisler, Benita
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10004653244
Saved in:
6
Women and utopia : crit. interpretations
Barr, Marleen S.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10004763822
Saved in:
7
The girl on the magazine cover : the origins of visual stereotypes in American mass media
Kitch, Carolyn
-
2001
Persistent link: https://www.econbiz.de/10004782472
Saved in:
8
Film. Killing. Gender : Weiblichkeit und Gewalt im zeitgenössischen Hollywoodfilm
Friedrich, Kathrin
-
2008
Persistent link: https://www.econbiz.de/10008978461
Saved in:
9
Amerikanische Stiftungen : Organisation, Kapitalverhältnisse und Arbeitsweise
Neuhoff, Klaus
-
1968
Persistent link: https://www.econbiz.de/10000048172
Saved in:
10
Kartensammlung und Kartenbibliothekarswesen in den Vereinigten Staaten : zwei Berichte
Ristow, Walter W.
-
1969
Persistent link: https://www.econbiz.de/10013263851
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