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USA
Marketing
31,521
Internet
21,873
Online-Marketing
13,213
Internet marketing
13,163
Consumer behaviour
8,950
Deutschland
8,687
Konsumentenverhalten
8,675
Electronic Commerce
8,649
Theorie
7,389
Social Web
7,322
Social web
7,316
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7,306
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7,160
E-commerce
6,659
Marketingmanagement
5,964
Marketing management
5,417
Relationship marketing
4,069
Unternehmen
4,050
Beziehungsmarketing
4,039
Werbung
3,615
Brand management
3,353
Markenführung
3,332
Online-Handel
3,150
Online retailing
3,146
Advertising
3,038
United States
3,012
Werbewirkung
2,783
Advertising effects
2,685
Welt
2,658
World
2,616
marketing
2,604
Management
2,560
Informationstechnik
2,534
Strategisches Management
2,438
Marktforschung
2,126
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2,006
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1,996
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1,856
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298
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Greenstein, Shane M.
40
Goldfarb, Avi
24
Kotler, Philip
21
Forman, Christopher
14
Goolsbee, Austan
13
Goel, Rajeev K.
9
Dholakia, Nikhilesh
8
Freeman, Richard B.
8
Ono, Hiroshi
8
Tucker, Catherine
8
Zavodny, Madeline
8
Choi, Yung Kyun
7
Gentzkow, Matthew Aaron
7
Hartley, Robert F.
7
Shapiro, Jesse M.
7
Tadajewski, Mark
7
Waldfogel, Joel
7
Welfens, Paul J. J.
7
Aaker, David A.
6
Fritz, Wolfgang
6
Jones, D. G. Brian
6
Keller, Kevin Lane
6
Kuhn, Peter Joseph
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Vogel, Harold L.
6
Wintr, Ladislav
6
Brookes, Martin
5
Einav, Liran
5
Ellison, Glenn
5
Greenstein, Shane
5
Greenstein, Shane M
5
Homburg, Christian
5
Kumar, V.
5
Levin, Jonathan
5
Lovelock, Christopher H.
5
MacNeal, James U.
5
Malthouse, Edward C.
5
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National Bureau of Economic Research
19
American Marketing Association
17
IGI Global
17
American Management Association
5
Center for the Study of Industrial Organisation
5
NetLibrary, Inc
5
USA / Subcommittee on Commercial and Administrative Law
4
Eurohandelsinstitut
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Bureau of the Census
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Ecademy CH
2
Edward Elgar Publishing
2
Federal Reserve Bank of Chicago
2
Friedrich-Schiller-Universität Jena
2
Hewlett-Packard Company
2
Information Resources Management Association
2
International Telecommunications Society
2
J. L. Kellogg Graduate School of Management
2
John F. Kennedy School of Government
2
Stanford Institute for Economic Policy Research
2
USA / Economic Research Service
2
Verlag Dr. Kovač
2
AEI-Brookings Joint Center for Regulatory Studies
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Berkeley Round Table on the International Economy
1
Brookings Institution / Task Force on the Internet
1
California Agricultural Experiment Station
1
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Working paper / National Bureau of Economic Research, Inc.
66
Journal of advertising research
31
SpringerLink / Bücher
29
Journal of business research : JBR
22
European Journal of Marketing
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
19
Telecommunications policy : the international journal of digital economy, data sciences and new media
19
Journal of marketing management : MM
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
International journal of internet marketing and advertising : IJIMA
15
NBER working paper series
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of electronic marketing and retailing : IJEMR
13
Political marketing in the United States
13
Journal of marketing education : JME
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of marketing
11
The American economic review
11
American journal of agricultural economics
10
Europäische Hochschulschriften / 5
10
International Journal of Bank Marketing
10
Marketing intelligence & planning
10
Applied economics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business ethics : JOBE
9
The business lawyer
9
Business horizons
8
Discussion papers / Stanford Institute for Economic Policy Research
8
Does marketing need reform? : fresh perspectives on the future
8
Information economics and policy : IEP
8
Journal of business-to-business marketing
8
Journal of historical research in marketing
8
Journal of internet commerce
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
The journal of consumer marketing
8
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8
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Source
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ECONIS (ZBW)
2,981
USB Cologne (EcoSocSci)
333
Other ZBW resources
76
EconStor
31
RePEc
8
BASE
3
OLC EcoSci
1
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1
Die E-Commerce Studie : richtungsweisende Marktdaten, Praxiserfahrungen, Leitlinien für die strategische Umsetzung
Gareis, Karsten
;
Korte, Werner B.
;
Deutsch, Markus
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014009606
Saved in:
2
Internet
marketing
: foundations and applications
Siegel, Carolyn
-
2004
Persistent link: https://www.econbiz.de/10001702749
Saved in:
3
Internetgestütztes Customer Relationship Management : internationale Fallstudien zu erfolgreichen Konzepten und deren Umsetzung in der Praxis
Bromberger, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002385281
Saved in:
4
Virtuelle Börsen als Instrument zur Marktforschung
Spann, Martin
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001717267
Saved in:
5
Beschreibung von Geschäftsmodellen internetbasierter Unternehmen : Konzeption - Umsetzung - Anwendung
Breuer, Steffen
-
2004
Persistent link: https://www.econbiz.de/10004095779
Saved in:
6
E-Commerce : Erfolgsfaktoren von Online-Shopping in den USA und in Deutschland
Preißl, Brigitte
;
Haas, Hansjörg
-
1999
Persistent link: https://www.econbiz.de/10004561207
Saved in:
7
The
Internet
advertising report
Meeker, Mary
-
1997
-
1. ed.
Persistent link: https://www.econbiz.de/10004351504
Saved in:
8
The
Internet
economy : access, taxes, and market structure
Wiseman, Alan E.
-
2000
Persistent link: https://www.econbiz.de/10004603602
Saved in:
9
Information technology and electronic commerce : attributes of emerging online business
Silverstein, Joanne Lavine
-
1998
Persistent link: https://www.econbiz.de/10004592769
Saved in:
10
Integrated
marketing
communication : advertising and promotion in a digital world
Juska, Jerome M.
-
2018
What is integrated
marketing
communications? -- Digital media environments -- IMC budgets and objectives -- Brand …
Persistent link: https://www.econbiz.de/10011754596
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