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Advertising in the world of new media
Berg, Scott - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 56-83). 2008
Persistent link: https://www.econbiz.de/10003755905
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Developments in audience measurement and research
Webster, James - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 123-138). 2008
Persistent link: https://www.econbiz.de/10003755908
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Media buying : the new power of advertising
Turow, Joseph - In: The Routledge companion to advertising and promotional …, (pp. 99-111). 2013
Persistent link: https://www.econbiz.de/10010197576
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The complexity of richness: media, message, and communication outcomes
Otondo, Robert F.; Scotter, James R. van; Allen, David G.; … - In: Information & management : the internat. journal of … 45 (2008) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10003656698
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Media and polarization : evidence from the introduction of broadcast TV in the United States
Campante, Filipe R.; Hojman, Daniel - In: Journal of public economics 100 (2013), pp. 79-92
Persistent link: https://www.econbiz.de/10009740082
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Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao; Seenivasan, Satheesh; Yan, Bingyu - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
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Historical impact of technological change on the US mass media advertising expenditure
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Technological forecasting & social change : an … 100 (2015), pp. 303-316
Persistent link: https://www.econbiz.de/10011571478
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Media-driven polarization : evidence from the US
Melki, Mickael; Sekeris, Petros - 2019
Using US data of media's coverage of politics and individual survey data, the authors document that in the states with …
Persistent link: https://www.econbiz.de/10011990916
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Media-driven polarization : evidence from the US
Melki, Mickael; Sekeris, Petros - 2019
The authors use US data on media coverage of politics and individual survey data to document that citizens exposed to … more politicized newspapers have more extreme political preferences. This polarization effect of media is mainly driven by …. More politicized media also reinforce other aspects of citizens’ political sophistication such as political knowledge. This …
Persistent link: https://www.econbiz.de/10012022436
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Media coverage and patent trolls : a study on US high-tech firms
Siddiqui, Sayla; Shams, Syed - In: Journal of behavioral and experimental finance 37 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014456307