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Estimating the Value of Internet Marketing in the US Pharmaceutical Industry

Jambulingam, Thani; Sharma, Rajneesh - 2013

about search engine advertising, effectively curtailing an aspect of internet marketing by pharmaceutical industry. These … negative impact on shareholder’s value to the industry as a whole. The results indicate that internet marketing is important … use of the internet for the marketing of pharmaceuticals. The cost for pharmaceutical firms for not utilizing the internet …

Persistent link: https://www.econbiz.de/10014185212

Additionality, common practice and incentive schemes for the uptake of innovations

Barnes, Belinda; Southwell, Darren; Bruce, Sarah; … - In: Technological forecasting & social change : an … 89 (2014), pp. 43-61

Persistent link: https://www.econbiz.de/10010490611

Holiday price regidity and cost of price adjustment

Levy, Daniel; Müller, Georg; Chen, Haipeng (Allan); … - 2008

The Thanksgiving-Christmas holiday period is a major sales period for US retailers. Due to higher store traffic, tasks such as restocking shelves, handling customers' questions and inquiries, running cash registers, cleaning, and bagging, become more urgent during holidays. As a result, the...

Persistent link: https://www.econbiz.de/10010336068

Long-term orientation in family and non-family firms: a Bayesian analysis

Block, Jörn Hendrich; Thams, Andreas - 2007

A stronger long-term orientation is considered a competitive advantage of family firms relative to non-family firms. In this study, we use panel data of U.S. firms and analyze this proposition. Our findings are surprising. Only in when the family is involved in the management of the firm is the...

Persistent link: https://www.econbiz.de/10010263703

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz; Kalweit, Lea - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10010263745

A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model

Dannewald, Till; Hildebrandt, Lutz - 2008

In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating production to the US, or employing financial remedies, these strategies may...

Persistent link: https://www.econbiz.de/10010263755

When does the price affect the taste? Results from a wine experiment

Almenberg, Johan; Dreber, Anna - 2009

We designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can...

Persistent link: https://www.econbiz.de/10010281315