Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years … complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … otherwise mostly substitutional advertising markets. This paper empirically tests these hypotheses by analyzing advertising …

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …