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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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My plans for Journal of Marketing : an Editor in Chief's perspective
Kumar, V. - In: Journal of marketing 78 (2014) 4, pp. 1-3
Persistent link: https://www.econbiz.de/10010381375
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National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.; Pansari, Anita - In: Journal of international marketing 24 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.; Bhagwat, Yashoda; Zhang, Xi Alan - In: Journal of marketing 79 (2015) 4, pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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Aggregate- and individual-level customer lifetime value
Kumar, V.; Pansari, Anita - In: Handbook of research on customer equity in marketing, (pp. 44-76). 2015
Persistent link: https://www.econbiz.de/10010483500
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A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 625-646
Persistent link: https://www.econbiz.de/10001723144
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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander; Jayachandran, Satish; Kumar, V. - In: Journal of marketing 73 (2009) 6, pp. 61-76
Persistent link: https://www.econbiz.de/10003901104