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Current Operational Practices of U.S. Small and Medium-Sized Enterprises in Europe

Prater, Edmund - 2009

A survey of U.S.-owned small- and medium-sizedenterprises (SMEs) with European locations reveals the role of key strategic,tactical, and operational elements of U.S. SME expansion in Europe. The studyalso provides results regarding drivers of expansion, barriers to entry, entrystrategies,...

Persistent link: https://www.econbiz.de/10013154354