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Building foreign brand persona...
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International journal of market research : JMRS ; the journal of the Market Research Society
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In search of the sources of brand personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
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Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.
;
Kurpis, Lada Helen V.
;
Supphellen, Magne
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
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Cooperative relationships in competitive markets
Haugland, Sven A.
- In:
The journal of socio-economics
25
(
1996
)
3
,
pp. 359-371
Persistent link: https://www.econbiz.de/10001209248
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