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Why do consumers buy extended service contracts?
Chen, Tao; Kalra, Ajay; Sun, Baohong - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
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Underpredicting learning after initial experience with a product
Billeter, Darron; Kalra, Ajay; Loewenstein, George F. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 723-736
Persistent link: https://www.econbiz.de/10008856988
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Understanding responses to contradictory information about products
Kalra, Ajay; Li, Shibo; Zhang, Wei - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 1098-1114
Persistent link: https://www.econbiz.de/10009427794