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Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006
Persistent link: https://www.econbiz.de/10003335274
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Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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Product assortment in a triopoly
Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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The effect of R&D-manufacturing-marketing integration on new product performance in Japanese and US firms : a contingency perspective
Song, X. Michael; Xie, Jinhong - 1996
Persistent link: https://www.econbiz.de/10000957470
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Will consumers be willing to pay more when your competitors adopt your technology? : the impacts of the supporting-firm base in markets with network effects
Wang, Qi; Xie, Jinhong - In: Journal of marketing 75 (2011) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10009297021
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Defensive marketing strategies
Hauser, John R.; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10003709030