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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre; Argo, Jennifer; Li, Lianhua - In: Journal of marketing research : JMR 55 (2018) 3, pp. 352-367
Persistent link: https://www.econbiz.de/10011878693
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Assessing the validity of brand equity constructs
Menictas, Con; Wang, Paul; Louviere, Jordan J. - In: Australasian marketing journal 20 (2012) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10009508050
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Design of choice experiments in health economics
Burgess, Leonie; Street, Deborah; Viney, Rosalie; … - In: The Elgar companion to health economics, (pp. 415-426). 2006
Persistent link: https://www.econbiz.de/10003389551
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Consumer social beliefs : an international investigation using best-worst scaling methodology
Auger, Pat (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002001729
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Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria; Lockshin, Lawrence S.; Louviere, … - In: Industrial marketing management : the international … 106 (2022), pp. 152-165
Persistent link: https://www.econbiz.de/10014226410