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Toward a contextually anchored service innovation typology
Paswan, Audhesh; D'Souza, Derrick Eron; Zolfagharian, … - In: Decision sciences : DS 40 (2009) 3, pp. 513-540
Persistent link: https://www.econbiz.de/10003885989
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Consumer perceptions of service innovativeness and personal control
Zolfagharian, Mohammad Ali; Paswan, Audhesh - In: Services marketing quarterly 31 (2010) 1, pp. 89-105
Persistent link: https://www.econbiz.de/10003953055
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Identification, uniqueness and art consumption among bicultural consumers
Zolfagharian, Mohammad Ali - In: The journal of consumer marketing 27 (2010) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10003942065
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The CCP scale : measuring customer co-production of services
Zolfagharian, Mohammad Ali; Sheng, Xiaojing - In: Services marketing quarterly 33 (2012) 3, pp. 211-229
Persistent link: https://www.econbiz.de/10009583091
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Country branding through Olympic Games
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
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Country branding using product quality
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
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An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit; Amos, Clinton; Paswan, Audhesh; Holmes, Gary - In: Journal of retailing and consumer services 20 (2013) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10009734247
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College students consumption of credit cards
Blankson, Charles; Paswan, Audhesh; Boakye, Kwabena G. - In: The international journal of bank marketing : IJBM 30 (2012) 7, pp. 567-585
Persistent link: https://www.econbiz.de/10009668457