Zeitgeistiges Gezwitscher, brandneue Business-News, politischer Protest, der die Welt verändert - zusammengefasst in 140 Zeichen, verbreitet in Echtzeit. Twitter! Ein Start-up mit einer kometenhaften Erfolgstory, ein 11,5 Milliarden-Dollar-Geschäft mit 200 Millionen aktiven Usern. Doch wie...

"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...