Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Retail marketing and branding...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketing
31,390
Deutschland
5,815
Marketingmanagement
4,792
Germany
4,628
Theorie
4,512
Theory
4,481
Marketing management
4,245
Consumer behaviour
3,191
Konsumentenverhalten
3,070
marketing
2,593
Relationship marketing
2,166
Beziehungsmarketing
2,161
Electronic Commerce
1,979
Marktforschung
1,870
Management
1,867
Strategisches Management
1,841
Verbraucherverhalten
1,800
Unternehmen
1,753
Markenpolitik
1,746
Brand management
1,721
Markenführung
1,714
Werbung
1,707
Kundenmanagement
1,630
United States
1,399
Online-Marketing
1,314
Internet
1,303
Handelsbetrieb
1,296
Market research
1,228
Internet marketing
1,198
Agribusiness
1,103
Erfolgsfaktor
1,075
Advertising
1,059
Aufsatzsammlung
1,053
Marketingtheorie
1,000
Marketing theory
959
Innovation
925
Internationales Marketing
892
Economics
852
Markenartikel
849
more ...
less ...
Online availability
All
Undetermined
236
Free
51
Type of publication
All
Book / Working Paper
1,068
Article
623
Journal
13
Other
2
Type of publication (narrower categories)
All
Article in journal
445
Aufsatz in Zeitschrift
445
Aufsatz im Buch
124
Book section
124
Collection of articles of several authors
96
Sammelwerk
96
Hochschulschrift
93
Lehrbuch
80
Textbook
74
Graue Literatur
73
Non-commercial literature
73
Thesis
72
Aufsatzsammlung
47
Working Paper
42
Arbeitspapier
40
research-article
40
Case study
35
Fallstudie
35
Konferenzschrift
34
Glossar enthalten
28
Glossary included
28
Bibliografie enthalten
23
Bibliography included
23
Conference proceedings
21
Reprint
16
Dissertation u.a. Prüfungsschriften
15
Bibliographie
14
Fallstudiensammlung
12
Handbook
11
Handbuch
11
Amtsdruckschrift
9
Government document
9
review-article
9
Collection of articles written by one author
8
Sammlung
8
Conference paper
7
Konferenzbeitrag
7
Ratgeber
7
Bibliografie
6
Guidebook
6
more ...
less ...
Language
All
English
1,484
German
167
Undetermined
57
Italian
2
Dutch
1
Swedish
1
Author
All
Kotler, Philip
21
Hartley, Robert F.
7
Tadajewski, Mark
7
Aaker, David A.
6
Jones, D. G. Brian
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Dholakia, Nikhilesh
5
Homburg, Christian
5
Keller, Kevin Lane
5
Kumar, V.
5
Lovelock, Christopher H.
5
MacNeal, James U.
5
McCarthy, Edmund Jerome
5
Spiller, Lisa D.
5
Urban, Glen L.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Berger, Arthur Asa
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cosgrove, Kenneth M.
4
Day, George S.
4
Ehrlich, Evelyn
4
Ehrlich, Gabriel
4
Fanelli, Duke
4
Ferrell, Odies C.
4
Fritz, Wolfgang
4
Kurtz, David L.
4
Lamb, Charles W.
4
Levitt, Theodore
4
Outlaw, Joe L.
4
Philipson, Tomas J.
4
Richardson, James W.
4
Ruzic, Dimitrije
4
Sheth, Jagdish N.
4
more ...
less ...
Institution
All
American Marketing Association
17
American Management Association
5
NetLibrary, Inc
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
National Bureau of Economic Research
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference on Research in Income and Wealth
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Droege & Comp. <Düsseldorf>
1
European Productivity Agency of the Organisation for European Economic Co-operation
1
Fisher Investments Inc. <Woodside, Calif.>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Development and Environment Institute <Medford, Mass.>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
22
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Europäische Hochschulschriften / 5
11
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
EBSCOhost eBook Collection
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,377
USB Cologne (EcoSocSci)
258
Other ZBW resources
59
EconStor
4
RePEc
4
BASE
3
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
1,706
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
2
Trendsetter USA : neue Marketingkonzepte - neue Betriebstypen ; eine Veröffentlichung des: EHI, Eurohandelsinstituts e.V.
Gerling, Michael
(
revision
);
Bertram, Hans-Georg
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000532311
Saved in:
3
The economics of
marketing
Walker, Colin John
-
1967
Persistent link: https://www.econbiz.de/10000566301
Saved in:
4
Trendsetter USA : neue Marketingkonzepte, neue Betriebstypen ; eine Veröffentlichung des EHI, EuroHandelsinstituts e.V.
Gerling, Michael
(
contributor
);
Bertram, Hans
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004205034
Saved in:
5
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
6
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
7
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
8
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
9
Marketing
: an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
10
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
