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USA
Marketing
31,391
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11,506
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11,313
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8,954
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1,117
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1,110
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1,033
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Kaiser, Harry M.
26
Kotler, Philip
19
Parnell, John A.
11
Silk, Alvin J.
11
Bresser, Rudi K. F.
9
Mueller, Barbara
9
Berndt, Ernst R.
8
Hitt, Michael A.
8
Porter, Michael E.
8
Saffer, Henry
8
Seldon, Barry J.
8
Hartley, Robert F.
7
Lakdawalla, Darius
7
Moser, H. R.
7
Aaker, David A.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Boyd, Jens L.
5
Forker, Olan D.
5
Hoskisson, Robert E.
5
Huh, Jisu
5
Keller, Kevin Lane
5
Kumar, V.
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Miracle, Gordon E.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Rugman, Alan M.
5
Yoon, Sukki
5
Zaltman, Gerald
5
Zheng, Yuqing
5
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American Marketing Association
16
National Bureau of Economic Research
7
American Management Association
5
NetLibrary, Inc
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Berkeley Round Table on the International Economy
2
Boston College / Department of Economics
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Association of University Programs in Health Administration
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Campus Verlag
1
Centre for International Economic Studies
1
Claremont Institute for Economic Policy Studies
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Bank Structure and Competition <40, 2004, Chicago, Ill.>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Institute for the Media
1
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Working paper / National Bureau of Economic Research, Inc.
38
European Journal of Marketing
30
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
24
Journal of business research : JBR
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
American journal of agricultural economics
18
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of historical research in marketing
13
Journal of marketing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
Academy of Management journal : AMJ
12
Europäische Hochschulschriften / 5
11
International Journal of Bank Marketing
11
Journal of business ethics : JOBE
11
Journal of marketing education : JME
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of Consumer Marketing
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
Strategic management journal
9
The journal of law & economics
9
The journal of media economics
9
Working paper series
9
Does marketing need reform? : fresh perspectives on the future
8
Gabler Edition Wissenschaft
8
Harvard business review : HBR
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of agricultural and applied economics
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Marketing intelligence & planning
8
Series / American Marketing Association
8
The advertising and consumer culture reader
8
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ECONIS (ZBW)
2,466
USB Cologne (EcoSocSci)
196
Other ZBW resources
94
EconStor
6
RePEc
5
BASE
3
OLC EcoSci
1
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1
Leveling up to literacy: measuring the impact of FTC's online
advertising
literacy game "Admongo"
Givens, David M.
-
2020
Persistent link: https://www.econbiz.de/10012305104
Saved in:
2
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
3
Marketing
, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014514544
Saved in:
4
Marketing
, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014447686
Saved in:
5
Essays in industrial economics
Eilat, Yair
-
2002
Persistent link: https://www.econbiz.de/10003779137
Saved in:
6
Closed-loop
advertising
strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
7
How do firms become different? : a dynamic model
Selove, Matthew
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
Saved in:
8
Wettbewerbsstrategie versus Wettbewerb als Strategie : der Marktführer im Spannungsfeld von Unternehmensstrategie und Wettbewerbspolitik
Junior, Josef W.
-
1990
Persistent link: https://www.econbiz.de/10014002046
Saved in:
9
Credit Card Development Strategies for the Youth Market
Kara, Ali
;
Kaynak, Erdener
;
Kucukemiroglu, Orsay
- In:
International Journal of Bank Marketing
12
(
1994
)
6
,
pp. 30-36
, financial institutions felt the need to apply
marketing
concepts and techniques. In particular, assessment and understanding of …
Persistent link: https://www.econbiz.de/10014760203
Saved in:
10
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
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