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An empirical comparison of methods for clustering problems : are there benefits from having a statistical model?
Andrews, Rick L.; Brusco, Michael J.; Currim, Imran S.; … - In: Review of marketing science 8 (2010) 3, pp. 1-32
Persistent link: https://www.econbiz.de/10003995971
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What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities?
Mintz, Ofer; Currim, Imran S. - In: Journal of marketing 77 (2013) 2, pp. 17-40
Persistent link: https://www.econbiz.de/10009717177
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Probability approximations, anti-terrorism strategy, and bull's-eye display for performance feedback
Sarin, Rakesh; Keller, L. R. - In: Decision analysis : a journal of the Institute for … 10 (2013) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10009732922
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Determinants of experienced utility : laws and implications
Baucells, Manel; Sarin, Rakesh - In: Decision analysis : a journal of the Institute for … 10 (2013) 2, pp. 135-151
Persistent link: https://www.econbiz.de/10009761139
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Guided decisions processes
Baucells, Manel; Sarin, Rakesh - In: EURO Journal on decision processes 1 (2013) 1/2, pp. 29-44
Persistent link: https://www.econbiz.de/10009790107
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Does more money buy you more happyness?
Baucells, Manel; Sarin, Rakesh - In: Decision modeling and behavior in complex and uncertain …, (pp. 199-226). 2008
Persistent link: https://www.econbiz.de/10003747998