Kincade, Doris H.; Redwine, Ann; Hancock, Gregory R. - In: International Journal of Retail & Distribution Management 20 (1992) 5
Examines the consumer behaviours which result when an apparel product fails and the situations of seeking, receiving, and satisfaction with redress, in relation to the consumer′s intent to repurchase a brand and to revisit a store. Results indicate a definite relationship and have direct...
