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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a; Bratina, Danijel - In: Management 13 (2018) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
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Perfect versus imperfect direct advertising, and market performance
Esteban, Lola; Hernández, José M. - In: Journal of economics 122 (2017) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10011743297
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New directions in utility marketing
Brown, Robert William (contributor) - 1970
Persistent link: https://www.econbiz.de/10001419781
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Fundamental issues & directions for marketing
Day, George S.; Montgomery, David B. - 1999
Persistent link: https://www.econbiz.de/10001453425
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Contemporary direct marketing
Spiller, Lisa D.; Baier, Martin - 2005
Persistent link: https://www.econbiz.de/10001880260
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Contemporary direct & interactive marketing
Spiller, Lisa D.; Baier, Martin - 2010 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003789146
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Technology and direct marketing : an insider's viewpoint
Hauser, Erik - In: Direct marketing : an international journal 1 (2007) 4, pp. 218-219
Persistent link: https://www.econbiz.de/10003936986
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - In: Modelling value : selected papers of the 1st …, (pp. 149-166). 2012
Persistent link: https://www.econbiz.de/10009426641
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - 2011
Persistent link: https://www.econbiz.de/10009374633