Many industries, including consumer electronics and telecommunications equipment, are characterized with short product life-cycles, constant technological innovations, rapid product introductions, and fast obsolescence. Firms in such industries need to make frequent design changes to incorporate...

Problem definition. Product proliferation occurs in supply chains to produce diverse product portfolios from a limited variety of raw materials. In such a setting, upstream operational decisions are often plagued with high demand uncertainty, whereas downstream decisions are exposed to high...

Product proliferation occurs in supply chains to produce diverse products from a limited variety of raw materials. In such a setting, manufacturers can establish market responsiveness and/or cost efficiency in alternative ways. Delaying the point of the proliferation helps manufacturers improve...