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Generous paupers and stingy princes : power drives consumer spending on self versus others
Rucker, Derek D.; Dubois, David; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 1015-1029
Persistent link: https://www.econbiz.de/10009006651
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Dynamics of communicator and audience power : the persuasiveness of competence versus warmth
Dubois, David; Rucker, Derek D.; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011521914
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Super size me : product size as a signal of status
Dubois, David; Rucker, Derek D.; Galinsky, Adam D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1047-1062
Persistent link: https://www.econbiz.de/10009540260
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Believe me, i have no idea what i'm talking about : the effects of source certainty on consumer involvement and persuasion
Karmarkar, Uma R.; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1033-1049
Persistent link: https://www.econbiz.de/10003962965
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Fragile enhancement of attitudes and intentions following difficult decisions
Litt, Ab; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 584-598
Persistent link: https://www.econbiz.de/10008747738
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Naïve theories about persuasion : implications for information processing and consumer attitude change
Briñol, Pablo; Rucker, Derek D.; Petty, Richard E. - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 85-106
Persistent link: https://www.econbiz.de/10011298745
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Direct and vicarious conspicuous consumption : identification with low-status groups increases the desire for high-status goods
Mazzocco, Philip J.; Rucker, Derek D.; Galinsky, Adam D.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 520-528
Persistent link: https://www.econbiz.de/10009682419