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USA
Werbung
11,391
Advertising
11,367
Ökonometrisches Modell
4,394
Werbewirkung
3,880
Advertising effects
3,831
Consumer behaviour
3,192
Konsumentenverhalten
3,081
Econometric model
3,066
Theorie
2,754
Theory
2,717
Internet marketing
1,867
Online-Marketing
1,855
advertising
1,408
United States
1,213
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1,191
Deutschland
988
Marketing
929
Brand management
812
Markenführung
788
Germany
760
Marketingmanagement
728
Marketing management
718
households
711
Schätzung
640
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599
Social Web
597
Social web
597
econometric models
553
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504
Preismanagement
503
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485
Markenimage
484
Households
464
Markenartikel
448
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426
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395
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390
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377
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362
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67
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Kaiser, Harry M.
26
Caballero, Ricardo J.
11
Saffer, Henry
9
Silk, Alvin J.
9
Seldon, Barry J.
8
Berndt, Ernst R.
7
Moser, H. R.
7
Mueller, Barbara
7
Taylor, John B.
7
Bloom, Nicholas
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Richards, Timothy J.
6
Sadun, Raffaella
6
Schmit, Todd M.
6
Van Reenen, John
6
An, Soontae
5
Farhi, Emmanuel
5
Forker, Olan D.
5
Gourinchas, Pierre-Olivier
5
Huh, Jisu
5
Iranzo, Susana
5
Miracle, Gordon E.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Peri, Giovanni
5
Sala, Luca
5
Wieland, Volker
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Bachmann, Ruediger
4
Bajari, Patrick L.
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
Cheung, Yin-Wong
4
Chinn, Menzie David
4
DeLorme, Denise E.
4
Döhrmann, David
4
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National Bureau of Economic Research
13
Conference on Research in Income and Wealth
3
Cornell University / Department of Agricultural Economics
3
University of British Columbia / Finance Division
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
J. L. Kellogg Graduate School of Management
2
Kellogg Company <Battle Creek, Mich.>
2
NetLibrary, Inc
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for Economic Policy Research
1
Centre for International Economic Studies
1
Colloquium on Modern Tools for Business Cycle Analysis <4, 2003, Luxembourg>
1
Conference on A New Architecture for the US National Accounts <2004, Washington, DC>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Panel Data and Labour Market Dynamics <3, 1992, Sandbjerg>
1
Conference on Research in Business Cycles <1998, Stanford, Calif.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Statistisches Amt
1
Federal Trade Commission
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Universität zu Köln
1
Verlag Dr. Kovač
1
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
1
Österreichisches Institut für Wirtschaftsforschung (WIFO)
1
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Working paper / National Bureau of Economic Research, Inc.
74
Discussion paper / Centre for Economic Policy Research
29
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
24
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
11
European Journal of Marketing
10
Applied economics
9
The American economic review
9
Journal of business research : JBR
8
NBER working paper series
8
The advertising and consumer culture reader
8
The journal of law & economics
8
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Southern economic journal
6
The review of economics and statistics
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
Europäische Hochschulschriften / 5
5
International journal of advertising : the review of marketing communications
5
Journal of agricultural and applied economics
5
Journal of global marketing
5
Journal of political economy
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
The journal of industrial economics
5
Working paper series
5
A National Bureau of Economic Research conference report
4
AEM research bulletin
4
CESifo working papers
4
Contributions to economic analysis
4
Economic inquiry : journal of the Western Economic Association International
4
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Source
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ECONIS (ZBW)
1,172
USB Cologne (EcoSocSci)
115
Other ZBW resources
22
EconStor
4
RePEc
4
Showing
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date (oldest first)
1
Branded entertainment : product placement and brand strategy in the entertainment business
Lehu, Jean-Marc
-
2007
Persistent link: https://www.econbiz.de/10004880495
Saved in:
2
The role of
advertising
in commercial banking
Örs, Evren
-
2006
Persistent link: https://www.econbiz.de/10003284771
Saved in:
3
Annual report / Kellogg Company
Kellogg Company <Battle Creek, Mich.>
-
Battle Creek, Mich.
-
1979 -
Persistent link: https://www.econbiz.de/10000468978
Saved in:
4
Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv
-
1998
Persistent link: https://www.econbiz.de/10000654980
Saved in:
5
Firm-level competition in price and variety
Richards, Timothy J.
;
Patterson, Paul M.
- In:
Journal of agricultural and applied economics
38
(
2006
)
3
,
pp. 491-512
Persistent link: https://www.econbiz.de/10003416070
Saved in:
6
U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin
;
Nayga, Rodolfo M.
;
Govindasamy, Ramu
- In:
Agricultural and resource economics review : ARER
35
(
2006
)
2
,
pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
Saved in:
7
Do private labels increase retailer bargaining power?
Meza, Sergio
;
Sudhir, K.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 333-363
Persistent link: https://www.econbiz.de/10008652535
Saved in:
8
Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.
;
Arnone, Carol
- In:
Journal of food products marketing
16
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
Saved in:
9
Measuring brand value in an equilibrium framework
Goldfarb, Avi
;
Lu, Qiang
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003858540
Saved in:
10
Challenges in merger simulation analysis
Knittel, Christopher R.
;
Metaxoglou, Konstantinos
- In:
The American economic review
101
(
2011
)
3
,
pp. 56-59
Persistent link: https://www.econbiz.de/10009261125
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