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Is the future static or dynamic? : the role of culture on escalation of commitment in new product development
Liang, Beichen; Kale, Sudhir H.; Cherian, Joseph A. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 155-163
Persistent link: https://www.econbiz.de/10010359358
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From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
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Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart; Spence, Mark T.; Gregan-Paxton, Jennifer - In: Psychology & marketing 26 (2009) 2, pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
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Do Australian and American consumers differ in their perceived shopping experiences? : a bi-cultural analysis
Jones, Marilyn Y.; Vilches-Montero, Sonia; Spence, Mark T. - In: International journal of retail & distribution management 38 (2010) 8, pp. 578-596
Persistent link: https://www.econbiz.de/10008651875