Toledo, Luciano Augusto; Leon, Felix Hugo Aguero Diaz - In: Innovation & management review 16 (2019) 4, pp. 344-356
qualitative research using the case study method. The analysis unit that will be used will be marketing activities based on … unit of the study is composed of the activities of the company investigated related to the activities of the marketing … results, thus reducing mortality. Social implications A collaborative action is an integrated marketing and communication …