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USA
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Marktforschung
12,300
Brand image
11,159
Markenimage
11,044
Theorie
10,882
Theory
10,708
Relationship marketing
10,227
Beziehungsmarketing
10,179
Brand management
9,956
Markenführung
9,878
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6,858
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6,501
Kundenzufriedenheit
6,282
Deutschland
5,764
Online-Handel
5,671
Online retailing
5,659
Service quality
5,192
Social Web
5,188
Social web
5,186
United States
5,173
Germany
5,153
Markenartikel
5,120
Dienstleistungsqualität
5,090
Brand
5,052
Online-Marketing
4,837
Internet marketing
4,816
Einzelhandel
4,396
Retail trade
4,294
Werbewirkung
3,969
Advertising effects
3,927
Electronic Commerce
3,792
E-commerce
3,659
Verbraucherverhalten
3,596
Experiment
3,476
Customer service
3,448
Marketingmanagement
3,441
Marketing management
3,406
Emotion
3,362
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615
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33
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24
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24
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Hawkins, Del I.
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Tucker, Catherine
9
Viswanathan, Madhu
9
Yoon, Sukki
9
Carpenter, Jason M.
8
Day, George S.
8
Finkelstein, Amy
8
Goldfarb, Avi
8
Hurst, Erik
8
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National Bureau of Economic Research
59
American Marketing Association
14
European Society for Opinion and Marketing Research
5
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
American Management Association
3
IGI Global
3
Seminar on market modelling
3
American Home Economics Association
2
Federal Reserve Bank of New York
2
INSEAD
2
Indian Institute of Foreign Trade <Delhi>
2
Information Resources Management Association
2
National Industrial Conference Board
2
NetLibrary, Inc
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Asssociations
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Communication Advertising and Marketing Education Foundation Ltd.
1
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Working paper / National Bureau of Economic Research, Inc.
249
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of business research : JBR
79
Journal of retailing and consumer services
75
Psychology & marketing
69
International journal of hospitality management
61
Journal of fashion marketing and management
59
NBER working paper series
57
American journal of agricultural economics
44
The journal of consumer marketing
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The American economic review
38
International journal of consumer studies
37
Journal of marketing theory and practice
35
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
International journal of retail & distribution management
32
American economic journal : a journal of the American Economic Association
28
International journal of sport management and marketing : IJSMM
28
Journal of advertising research
28
Journal of consumer behaviour : an international research review
28
Journal of the Academy of Marketing Science
27
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of marketing
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
Discussion paper / Centre for Economic Policy Research
24
Journal of food products marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of travel and tourism marketing
23
The journal of product & brand management
23
Applied economics
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of business ethics : JOBE
21
The review of economics and statistics
21
Services marketing quarterly
20
The journal of services marketing
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
19
European journal of marketing : EJM
18
Journal of hospitality marketing & management
18
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ECONIS (ZBW)
5,262
USB Cologne (EcoSocSci)
76
Other ZBW resources
69
EconStor
62
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
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1
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
2
"I'm here to help" : how companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R.
;
Smith, Ted
;
Platt, Glenn J.
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009571569
Saved in:
3
Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
Saved in:
4
Should a luxury brand's chatbot use emoticons? : impact on brand status
Li, Yuan
;
Shin, Hyunju
- In:
Journal of consumer behaviour
22
(
2023
)
3
,
pp. 569-581
Persistent link: https://www.econbiz.de/10014326124
Saved in:
5
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
6
Auswirkungen eines Tempolimits auf die Einstellung gegenüber deutschen Pkw im Ausland
Gierl, Heribert
(
contributor
)
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
46
(
2000
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10001496641
Saved in:
7
The impacts of national character on critical factors of customer satisfaction and on customers' behavioral intentions in service organizations : a case of tourist hotels in Tanzan...
Komba, Ladis
-
1997
Persistent link: https://www.econbiz.de/10000952592
Saved in:
8
Understanding consumer reactions to offshore outsourcing of customer services
Sharma, Piyush
;
Mathur, Rajiv
;
Dhawan, Abhinav
- In:
Contemporary research in e-branding
,
(pp. 228-240)
.
2009
Persistent link: https://www.econbiz.de/10003778220
Saved in:
9
Examining the antecedents of trust and rapport in services : discovering new interrelationships
Macintosh, Gerrard
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 298-305
Persistent link: https://www.econbiz.de/10003864559
Saved in:
10
The impact of social presence on technology based self-service use : the role of familiarity
Kinard, Brian R.
;
Capella, Michael L.
;
Kinard, Jerry L.
- In:
Services marketing quarterly
30
(
2009
)
3
,
pp. 303-314
Persistent link: https://www.econbiz.de/10003865584
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