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Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter
Mallalieu, Lynnea; Nakamoto, Kent - In: Journal of marketing theory and practice 16 (2008) 3, pp. 183-197
Persistent link: https://www.econbiz.de/10003735487
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Compulsive buying behavior in college students : the mediating role of credit card misuse
Palan, Kay M.; Morrow, Paula C.; Trapp, Allan; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 81-96
Persistent link: https://www.econbiz.de/10008900887
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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
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Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of business research : JBR 63 (2010) 12, pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473