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Marktforschung
12,300
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11,159
Markenimage
11,044
Consumer behaviour
9,810
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9,708
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7,380
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8
Day, George S.
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Hawkins, Del I.
7
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6
Malhotra, Naresh K.
6
Bakir, Aysen
5
Bell, Alex
5
Chetty, Raj
5
Jaravel, Xavier
5
Kumar, V.
5
McQuarrie, Edward F.
5
Mothersbaugh, David L.
5
Petkova, Neviana
5
Van Reenen, John
5
Askari, Hossein
4
Coffey, Amy Jo
4
Leone, Robert P.
4
Viswanathan, Madhu
4
Albaum, Gerald S.
3
Albers, Sönke
3
An, Soontae
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3
Barnow, Burt S.
3
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3
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Carpenter, Jason M.
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Fowles, Richard
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3
Herrmann, Andreas
3
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Kotler, Philip
3
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American Telephone and Telegraph Company
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Central Treaty Organization
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Friedrich-Schiller-Universität Jena
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Indian Institute of Foreign Trade <Delhi>
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USA / Government Accountability Office
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AMACOM
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little, Inc
1
Business Information Centre <Toronto>
1
Centr geopolitičeskich issledovanij
1
Centre d'Observation Economique
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Congressional Quarterly Incorporated <Washington, DC>
1
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1
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German American Conference on Industrial Marketing <1984, Mainz>
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1
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1
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Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
22
Psychology & marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
International journal of market research : JMRS ; the journal of the Market Research Society
15
Journal of business research : JBR
15
Journal of fashion marketing and management
14
The journal of product & brand management
14
The journal of consumer marketing
12
The journal of brand management : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Academy of Management journal : AMJ
10
Journal of retailing and consumer services
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
Health marketing quarterly
8
Journal of international consumer marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Business horizons
7
Harvard business review : HBR
7
International journal of hospitality management
7
JMM : the international journal on media management
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Qualitative market research : an international journal
7
International Journal of Bank Marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of hospitality marketing & management
6
Journal of marketing
6
Journal of regulatory economics
6
Journal of the Academy of Marketing Science
6
Journal of travel and tourism marketing
6
International journal of sport management and marketing : IJSMM
5
Journal of consumer behaviour : an international research review
5
Journal of food products marketing
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Marketing letters : a journal of research in marketing
5
Report / Marketing Science Institute
5
SpringerLink / Bücher
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ECONIS (ZBW)
1,459
USB Cologne (EcoSocSci)
18
Other ZBW resources
9
EconStor
7
RePEc
3
OLC EcoSci
1
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1
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
2
Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura
;
Vladar, Andrea
;
Pereira, Francis
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
Saved in:
3
Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
Saved in:
4
Should you sell that product?
Fairchild, Gregory
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
Saved in:
5
"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.
;
Pastva, Amy
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10010251727
Saved in:
6
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
Saved in:
7
Human brands in sport : athlete brand personality and identification
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10009777290
Saved in:
8
Telephone surveys via landline and mobile phones : mode effects and response quality
Kühne, Mike
;
Häder, Michael
- In:
Telephone surveys in Europe : research and practice
,
(pp. 229-246)
.
2012
Persistent link: https://www.econbiz.de/10009512237
Saved in:
9
Understanding the effects of pharmaceutical promotion : a neural network approach guided by genetic algorithm-partial least squares
Lim, Chee Wooi
;
Kirikoshi, Toru
- In:
Health care management science
11
(
2008
)
4
,
pp. 359-372
Persistent link: https://www.econbiz.de/10003778379
Saved in:
10
Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H.
;
Nigam, Priti
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 157-172)
.
2007
Persistent link: https://www.econbiz.de/10003677124
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