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The effect of online consumer reviews on new product sales
Cui, Geng
;
Lui, Hon-kwong
;
Guo, Xiaoning
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10009659344
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2
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
3
Marketing to ethnic consumers : an annotated bibliography
Cui, Geng
;
Choudhury, Pravat
-
2000
Persistent link: https://www.econbiz.de/10004740277
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