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The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
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Do specialized MBA programs cultivate alumni relationships and donations?
Wiggins Johnson, Jennifer; Thomas, Veronica; Peck, Joann - In: Journal of marketing for higher education 20 (2010) 1, pp. 119-134
Persistent link: https://www.econbiz.de/10008653905
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Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins; Peck, Joann; Schweidel, David A. - In: Psychology & marketing 31 (2014) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10010399720