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Returns management in a business-to-business context : its impact on customer satisfaction
Vachon, Stephan; Hajmohammd, Sara; Patry, Karine - In: International journal of integrated supply management : … 8 (2013) 4, pp. 173-192
Persistent link: https://www.econbiz.de/10010359673
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Business-to-business marketing : relationships, systems and communications
Fill, Chris; Fill, Karen E. - 2005
Persistent link: https://www.econbiz.de/10002062860
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A scientometric analysis of publications in the Journal of Business-to-Business Marketing 1993 - 2014
Young, Louise; Wilkinson, Ian F.; Smith, Andrew - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011304030
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Organizational buying decision approaches in manufacturing industry : developing measures and typology
Sinčić Ćorić, Dubravka; Anić, Ivan-Damir; Rajh, … - In: The journal of business & industrial marketing 32 (2017) 2, pp. 227-237
Persistent link: https://www.econbiz.de/10011629502
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Performance implications of marketing agreement, cooperation, and control in franchising
Matthes, Joseph M.; Saini, Amit; Dubey, Vivek K. - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 387-408
Persistent link: https://www.econbiz.de/10012607663
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Essays on the economics of electronic commerce
Luo, Jifeng - 2008
Persistent link: https://www.econbiz.de/10011573251
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Special issue: Developments in industrial B2B services
Markeset, Tore (contributor) - 2009
Persistent link: https://www.econbiz.de/10003848967
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180