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Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Kuo, Ya-Hui; Wu, Pei-Chiang; Ahn, Sun Young - In: Cross cultural & strategic management 29 (2022) 4, pp. 919-937
Persistent link: https://www.econbiz.de/10013373276
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Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
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The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
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Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen; Yeow, Paul H. P.; Lim, Nena - In: Marketing intelligence & planning 33 (2015) 3, pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Designing positively evaluated logos
Henderson, Pamela W.; Cote, Joseph A. - 1996
Persistent link: https://www.econbiz.de/10000957394
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978