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USA
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Markenführung
17,004
Brand management
16,982
Werbung
13,739
Theorie
11,269
Theory
11,056
Advertising
10,323
Beziehungsmarketing
9,541
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9,530
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9,181
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9,114
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9,024
Brand
8,020
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7,881
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7,656
Deutschland
6,420
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6,376
Internet marketing
6,315
United States
6,103
Social Web
5,690
Social web
5,684
Customer satisfaction
5,539
Kundenzufriedenheit
5,539
Online-Handel
5,490
Online retailing
5,476
Germany
5,403
Einzelhandel
4,518
Retail trade
4,386
Dienstleistungsqualität
4,361
Service quality
4,359
Marketingmanagement
4,062
Marketing management
4,007
Electronic Commerce
3,760
E-commerce
3,611
Verbraucherverhalten
3,579
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3,564
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3,495
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3,431
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719
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Kaiser, Harry M.
40
Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Jang, Soocheong
15
Mueller, Barbara
14
Richards, Timothy J.
14
Tucker, Catherine
14
Bronnenberg, Bart J.
13
Han, Heesup
13
Allcott, Hunt
12
Tonsor, Glynn T.
12
Dong, Diansheng
11
Dubé, Jean-Pierre
11
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Nayga, Rodolfo M.
11
Waldfogel, Joel
11
Cawley, John H.
10
Chomsisengphet, Souphala
10
Diehl, Sandra
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Berndt, Ernst R.
9
Burton, Scot
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Sommer, Martin
9
Souleles, Nicholas S.
9
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National Bureau of Economic Research
70
American Marketing Association
9
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Advertising Federation of America / Bureau of Research and Education
2
American Home Economics Association
2
Boston College / Department of Economics
2
Chambre de commerce et d'industrie de Paris
2
Federal Reserve Bank of New York
2
Federal Trade Commission
2
INSEAD
2
Information Resources Management Association
2
OECD
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little, Inc
1
Axel Springer Verlag
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Capsule <Minneapolis, Minn.>
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Committee on Continuing Professional Education
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
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Working paper / National Bureau of Economic Research, Inc.
282
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of advertising research
93
Journal of business research : JBR
80
Psychology & marketing
76
Journal of retailing and consumer services
73
NBER working paper series
70
Journal of advertising : official publication of the American Academy of Advertising
66
Journal of fashion marketing and management
62
International journal of hospitality management
58
American journal of agricultural economics
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
Journal of marketing theory and practice
43
The American economic review
43
The journal of consumer marketing
41
International journal of advertising : the quarterly review of marketing communications
39
International journal of consumer studies
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
The journal of brand management : an international journal
37
Journal of international consumer marketing
36
American economic journal : a journal of the American Economic Association
33
Journal of consumer behaviour : an international research review
32
Journal of marketing
31
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
30
Discussion paper / Centre for Economic Policy Research
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
The journal of product & brand management
28
Applied economics
27
European journal of marketing : EJM
26
The review of economics and statistics
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of business ethics : JOBE
24
Journal of the Academy of Marketing Science
24
Journal of food products marketing
23
Journal of promotion management : JPM
23
Services marketing quarterly
23
Journal of agricultural and applied economics
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
22
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ECONIS (ZBW)
6,207
USB Cologne (EcoSocSci)
156
EconStor
65
OLC EcoSci
13
RePEc
7
USB Cologne (business full texts)
1
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1
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
3
Integrating
advertising
and news about the
brand
in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
4
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
5
Separating the long and short-term effects of
advertising
repetition on
brand
name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
6
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
7
Global
advertising
strategy : the moderating role of
brand
familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
8
Me, myself, and Ikea : qualifying generic self-referencing effects in
brand
judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
9
Finding the "missing link" :
advertising
's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
10
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
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