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Consumer behaviour
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50
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Sheth, Jagdish N.
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Sisodia, Rajendra
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Does marketing need reform? : fresh perspectives on the future
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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2
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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3
Music, movies, meanings, and markets : cinemajazzamatazz
Holbrook, Morris B.
-
2011
Persistent link: https://www.econbiz.de/10010254528
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4
Product quality, attributes, and brand name as determinants of price : the case of consumer electronics
Holbrook, Morris B.
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10001119619
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5
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
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6
Art versus commerce in the movie industry : a two-path model of motion-picture success
Holbrook, Morris B.
;
Addis, Michela
- In:
Journal of cultural economics
32
(
2008
)
2
,
pp. 87-107
Persistent link: https://www.econbiz.de/10003733532
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7
The role of actors and actresses in the success of films : how much is a movie star worth?
Wallace, W. T.
- In:
Journal of cultural economics
17
(
1993
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10001143330
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8
What makes a good manager?
Sheth, Jagdish N.
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
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9
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
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10
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003527111
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