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lifestyle, demographic and behavioural variables allow marketers to tailor communication strategies closely to markets for …
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population, and are located in more competitive and affluent markets exhibit a higher degree of cultural competency. Our results …
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Tolerance is a distinguishing feature of Western culture: There is a widespread attitude that people should be allowed to say what they want even if one dislikes the message. Still, the degree of tolerance varies between and within countries, as well as over time, and if one values this kind of...
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