Starting from the literature on decision processes in public choices, aim of the paper is to suggest an integrated methodology to get a choice as much as possible shared and participated joining two different approaches. On one hand there is the "classic" or top-down approach based on...

"Simplicity is arguably the most potent weapon in business--attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall's first book, Insanely Simple, was based on observations gained from twelve...