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Analyzing the effectiveness of public policy advertising on attitudes and behavioral changes

Yun, Bichwi; Cho, Yoon C. - In: Journal of business & economics research 12 (2014) 4, pp. 357-370

Persistent link: https://www.econbiz.de/10010432140

Belot, Michèle; Van den Broek-Altenburg, Eline; Choi, … - In: Covid economics : vetted and real-time papers (2020) 17, pp. 205-219

Persistent link: https://www.econbiz.de/10012217128

Holiday price regidity and cost of price adjustment

Levy, Daniel; Müller, Georg; Chen, Haipeng (Allan); … - 2008

holiday periods than non-holiday periods. For example, the econometric model we estimate suggests that the probability of a …

Persistent link: https://www.econbiz.de/10010336068

Long-term orientation in family and non-family firms: a Bayesian analysis

Block, Jörn Hendrich; Thams, Andreas - 2007

A stronger long-term orientation is considered a competitive advantage of family firms relative to non-family firms. In this study, we use panel data of U.S. firms and analyze this proposition. Our findings are surprising. Only in when the family is involved in the management of the firm is the...

Persistent link: https://www.econbiz.de/10010263703

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz; Kalweit, Lea - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on … behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be …

Persistent link: https://www.econbiz.de/10010263745

A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model

Dannewald, Till; Hildebrandt, Lutz - 2008

consumer markets. Furthermore we extend existing work in being the first to model vertical interactions with a Manufacturer …-Wholesaler-Retailer Model. Within this framework we investigate how changes in local currency affect the strategic management variables of price …

Persistent link: https://www.econbiz.de/10010263755

When does the price affect the taste? Results from a wine experiment

Almenberg, Johan; Dreber, Anna - 2009

We designed an experiment that examines how knowledge about the price of a good, and the time at which the information is received, affects how the good is experienced. The good in question was wine, and the price was either high or low. Our results suggest that hosts offering wine to guests can...

Persistent link: https://www.econbiz.de/10010281315