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Status games : market driving through social influence in the U.S. wine industry

Humphreys, Ashlee; Carpenter, Gregory S. - In: Journal of marketing 82 (2018) 5, pp. 141-159

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The strategic formulation of competitive advantage on private higher education institution using participatory prospective analysis

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Surviving or thriving? : unraveling the business resources enabling competitive advantage in locally owned bridal boutiques

Swazan, Ishtehar Sharif; Das, Debanjan; Sherfinski, Melissa - In: Cogent business & management 10 (2023) 3, pp. 1-19

Bridal boutiques quickly became the most popular bridal business as bridal dress is considered the biggest priority for any bride. To capture this market, many locally-owned bridal boutiques were established within U.S. local communities, subsequently becoming integral to the economic fabric by...

Persistent link: https://www.econbiz.de/10014505269