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Fußballstudie 2014 - Die Marke...
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USA
Markenführung
17,297
Brand management
17,295
Consumer behaviour
7,523
Konsumentenverhalten
7,522
Markenimage
7,145
Brand image
7,064
Brand
5,267
Markenartikel
5,230
Beziehungsmarketing
2,586
Relationship marketing
2,586
Social Web
1,799
Social web
1,799
Online-Marketing
1,609
Internet marketing
1,588
Marketingmanagement
1,381
Marketing management
1,371
Werbewirkung
1,152
Advertising effects
1,147
Markenpolitik
1,119
Deutschland
1,033
Germany
1,020
Luxury goods
867
Luxusgüter
867
Werbung
736
Advertising
724
Einzelhandel
681
Corporate reputation
678
Firmenimage
678
Retail trade
676
Marketing
675
Brand loyalty
668
Customer satisfaction
647
Kundenzufriedenheit
647
Theorie
635
Theory
635
Internationales Marketing
618
International marketing
608
Emotion
599
Markentreue
587
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Online availability
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Undetermined
102
Free
27
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Article
453
Book / Working Paper
128
Type of publication (narrower categories)
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Article in journal
374
Aufsatz in Zeitschrift
374
Aufsatz im Buch
77
Book section
77
Case study
35
Fallstudie
35
Graue Literatur
24
Non-commercial literature
24
Arbeitspapier
22
Working Paper
22
Collection of articles of several authors
18
Sammelwerk
18
Hochschulschrift
10
Reprint
10
Aufsatzsammlung
9
Thesis
7
Interview
4
Conference paper
3
Guidebook
3
Konferenzbeitrag
3
Ratgeber
3
Bibliografie
2
Bestimmungsbuch
1
Biografie
1
Collection of articles written by one author
1
Company information
1
Conference proceedings
1
Firmeninformation
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
Reference book
1
Sammlung
1
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Language
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English
552
German
31
Author
All
De Chernatony, Leslie
7
Balmer, John M. T.
5
Burmann, Christoph
5
Goldschlag, Nathan
5
Myers, Amanda
5
Christodoulides, George
4
Bardhi, Fleura
3
Bell, Sandra
3
Bennett, Gregg
3
Bronnenberg, Bart J.
3
Dubé, Jean-Pierre
3
Foscht, Thomas
3
Fournier, Susan
3
Förster, Kati
3
Keller, Kevin Lane
3
Khamis, Susie
3
Laroche, Michel
3
Melewar, T. C.
3
Mittal, Vikas
3
Petty, Ross D.
3
Piehler, Rico
3
Romaniuk, Jenni
3
Schwarzkopf, Stefan
3
Sinha, Indrajit
3
Sood, Sanjay
3
Stolle, Wulf
3
Winterich, Karen Page
3
Zolas, Nikolas
3
Ahuvia, Aaron
2
Aitken, Murray L.
2
Antwerpes, Sarah
2
Baloglu, Seyhmus
2
Baumgarth, Carsten
2
Bengtsson, Anders
2
Berger, Jonah
2
Berndt, Ernst R.
2
Bhaduri, Gargi
2
Boisvert, Jean
2
Brasel, S. Adam
2
Bridson, Kerrie
2
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Books on Demand GmbH <Norderstedt>
1
Capsule <Minneapolis, Minn.>
1
Chambre de commerce et d'industrie de Paris
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
University College of Swansea / Centre for Development Studies
1
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Published in...
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The journal of brand management : an international journal
29
The journal of product & brand management
21
Journal of advertising research
10
Journal of business research : JBR
10
International journal of market research : JMRS ; the journal of the Market Research Society
7
The IUP journal of brand management : IJBRM
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of sport management and marketing : IJSMM
6
Journal of marketing for higher education
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
European journal of marketing : EJM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
SpringerLink / Bücher
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of wine business research : IJWBR
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
MSI reports : working paper series
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Report / Marketing Science Institute / Marketing Science Institute
4
Sport management review
4
The journal of consumer marketing
4
Brand management ; Vol. 1
3
Brands : interdisciplinary perspectives
3
Business horizons
3
Foundations of corporate heritage
3
International journal of advertising : the quarterly review of marketing communications
3
JMM : the international journal on media management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
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Source
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ECONIS (ZBW)
581
Showing
1
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10
of
581
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1
Using dominance measures to evaluate brand extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
Saved in:
2
The Brand report : stalemate at Cancun ; where do we go from here?
Judd, Frank
-
1982
Persistent link: https://www.econbiz.de/10000550062
Saved in:
3
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
4
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
5
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
6
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
7
Inshore fishes of California
Baxter, John L.
-
1960
Persistent link: https://www.econbiz.de/10000312976
Saved in:
8
Trademarks and brand management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
9
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
10
Designing positively evaluated logos
Henderson, Pamela W.
;
Cote, Joseph A.
-
1996
Persistent link: https://www.econbiz.de/10000957394
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