This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...

An analysis of student-managed funds' operations in 35 universities in the U.S. was conducted with the data collected through an Internet-based survey. The results indicate that CAPM is used in most SMFs as the means to estimate the required rate of return. Value Line and Wall Street Journal are...