Narrow search
Showing 1 - 10 of 2,101
Cover Image
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Cover Image
Can Social Media Rhetoric Incite Hate Incidents?$bEvidence from Trump's "Chinese Virus" Tweets
Cao, Andy; Lindo, Jason M.; Zhong, Jiee - National Bureau of Economic Research - 2022
We investigate whether Donald Trump's "Chinese Virus" tweets contributed to the rise of anti-Asian incidents. We find that the number of incidents spiked following Trump's initial "Chinese Virus" tweets and the subsequent dramatic rise in internet search activity for the phrase....
Persistent link: https://www.econbiz.de/10013435150
Cover Image
Vorreiter auf neuem Kurs? : die Zukunft der elektronischen Medien in den USA
Kleinsteuber, Hans J.; Kutz, Magnus-Sebastian - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003691504
Cover Image
Essays in the economics of mass media
Gentzkow, Matthew Aaron - 2004
Persistent link: https://www.econbiz.de/10003386877
Cover Image
Terrorism and the Media : The Effect of US Television Coverage on Al-Qaeda Attacks
Jetter, Michael - 2017
day-to-day news coverage of Al-Qaeda on US television since 9/11 and the group's terrorist strikes. To isolate causality …
Persistent link: https://www.econbiz.de/10012957500
Cover Image
Platform leadership in online broadcasting markets
Evens, Tom - In: Handbook of social media management : value chain and …, (pp. 477-491). 2013
Persistent link: https://www.econbiz.de/10009763157
Cover Image
Tactical media
Raley, Rita - 2009
Persistent link: https://www.econbiz.de/10004939142
Cover Image
Advertising in the world of new media
Berg, Scott - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 56-83). 2008
Persistent link: https://www.econbiz.de/10003755905