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How do different product categories involve the retailer's assortment management strategies? : the case of the US

Ruiz-Real, Jose Luis; Uribe-Toril, Juan; Martín … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1311-1328

The effectiveness of specific marketing actions taken by retailers is different depending on the product category. This … strategies based on the role that categories play in consumer response to retail assortment. …

Persistent link: https://www.econbiz.de/10015402992

When does the price affect the taste? Results from a wine experiment

Almenberg, Johan; Dreber, Anna - 2009

supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …

Persistent link: https://www.econbiz.de/10010281315

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International Journal of Management and Economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10015192080

Long-term orientation in family and non-family firms: A Bayesian analysis

Block, Jörn Hendrich; Thams, Andreas - 2007

A stronger long-term orientation is considered a competitive advantage of family firms relative to non-family firms. In this study, we use panel data of U.S. firms and analyze this proposition. Our findings are surprising. Only in when the family is involved in the management of the firm is the...

Persistent link: https://www.econbiz.de/10010263703

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz; Kalweit, Lea - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

Persistent link: https://www.econbiz.de/10010263745

A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model

Dannewald, Till; Hildebrandt, Lutz - 2008

, or employing financial remedies, these strategies may not work throughout the consumer goods industry. Especially for … precise picture of complete market mechanisms before they can set up an appropriate marketing strategy to react. We aim to … process, recent marketing research in this area has not explicitly accounted for the mechanisms that occur within the …

Persistent link: https://www.econbiz.de/10010263755

Holiday price regidity and cost of price adjustment

Levy, Daniel; Müller, Georg; Chen, Haipeng (Allan); … - 2008

The Thanksgiving-Christmas holiday period is a major sales period for US retailers. Due to higher store traffic, tasks such as restocking shelves, handling customers' questions and inquiries, running cash registers, cleaning, and bagging, become more urgent during holidays. As a result, the...

Persistent link: https://www.econbiz.de/10010336068

Some Observations in the U.S. Prescription Drug Market after Patent Expiration During the 80s

Ching, Andrew T. - 2014

This paper summarizes four stylized facts about the prescription drug markets after patent expiration during the 80s: (i) generic firms entered the market at different points of time after patent expiration and they seldom exited; (ii) the brand-name price remained much higher than generic prices,...

Persistent link: https://www.econbiz.de/10014046066

Rising Prices under Declining Preferences : The Case of the U.S. Print Newspaper Industry

Pattabhiramaiah, Adithya - 2017

Between 2006 and 2011, daily print newspapers in the U.S. lost 20% of their paid subscribers, partly due to increasing availability of alternative sources of news, such as free content provided on newspaper websites and by news aggregators such as Yahoo. However, contrary to the expectation that...

Persistent link: https://www.econbiz.de/10012967002

Data Brokers Co-Opetition

Gu, Yiquan - 2019

Data brokers collect, manage, and sell customer data. We propose a simple model, in which data brokers sell data to downstream firms. We characterise the optimal strategy of data brokers and highlight the role played by the data structure for co-opetition. If data are “sub-additive”, with...

Persistent link: https://www.econbiz.de/10012891572