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When does the price affect the taste? Results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
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Holiday price regidity and cost of price adjustment
Levy, Daniel; Müller, Georg; Chen, Haipeng (Allan); … - 2008
The Thanksgiving-Christmas holiday period is a major sales period for US retailers. Due to higher store traffic, tasks such as restocking shelves, handling customers' questions and inquiries, running cash registers, cleaning, and bagging, become more urgent during holidays. As a result, the...
Persistent link: https://www.econbiz.de/10010336068
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Long-term orientation in family and non-family firms: a Bayesian analysis
Block, Jörn Hendrich; Thams, Andreas - 2007
A stronger long-term orientation is considered a competitive advantage of family firms relative to non-family firms. In this study, we use panel data of U.S. firms and analyze this proposition. Our findings are surprising. Only in when the family is involved in the management of the firm is the...
Persistent link: https://www.econbiz.de/10010263703
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10010263745
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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
, or employing financial remedies, these strategies may not work throughout the consumer goods industry. Especially for … precise picture of complete market mechanisms before they can set up an appropriate marketing strategy to react. We aim to … process, recent marketing research in this area has not explicitly accounted for the mechanisms that occur within the …
Persistent link: https://www.econbiz.de/10010263755
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Long-term orientation in family and non-family firms : a Bayesian analysis
Block, Jörn (contributor); Thams, Andreas (contributor) - 2007
A stronger long-term orientation is considered a competitive advantage of family firms relative to non-family firms. In this study, we use panel data of U.S. firms and analyze this proposition. Our findings are surprising. Only in when the family is involved in the management of the firm is the...
Persistent link: https://www.econbiz.de/10003634985
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795
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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
, or employing financial remedies, these strategies may not work throughout the consumer goods industry. Especially for … precise picture of complete market mechanisms before they can set up an appropriate marketing strategy to react. We aim to … process, recent marketing research in this area has not explicitly accounted for the mechanisms that occur within the …
Persistent link: https://www.econbiz.de/10003796133
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Density versus differentiation : the impact of Wal-Mart on the grocery industry
Ellickson, Paul; Grieco, Paul L. E. - 2011 - Rev.
This paper empirically examines the impact of entry by Wal-Mart on competition in the supermarket industry. Using a detailed panel dataset spanning 1994 to 2006, we estimate the impact of Wal-Mart on firm outcomes and market structure, controlling for persistent local trends and systematic...
Persistent link: https://www.econbiz.de/10009239962
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Examination of the individual competencies that differentiate results in direct sales
Sypniewska, Barbara A. - In: Contemporary economics 7 (2013) 1, pp. 83-100
of direct sales known as multilevel marketing (MLM). The respondents represented three groups: group I - inexperienced …
Persistent link: https://www.econbiz.de/10009770333