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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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Joint order and promotion effort decisions for a fashion apparel commodity under pre-determined markdown
Chen, Li-ming - In: Journal of promotion management : JPM 18 (2012) 3, pp. 361-391
Persistent link: https://www.econbiz.de/10009621066
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Designing customer-oriented non-monetary promotions in the tourism industry
Kim, Ji-Hern; Min, Dongwon - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 184-196
Persistent link: https://www.econbiz.de/10011484727
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Medicare's drug discount card program : beneficiaries' experience with choice
Hassol, Andrea; Vaillant Wrobel, Marian; Doksum, Teresa - In: Health care financing review 28 (2006/07) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10003519580
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The role demographics have on customer involvement in obtaining a hotel discount and implications for hotel revenue management strategy
Lee, Seung Hyun; Bai, Billy; Murphy, Kevin - In: Journal of hospitality marketing & management 21 (2012) 5/6, pp. 569-588
Persistent link: https://www.econbiz.de/10009621103
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Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng; Zheng, Xiaona; Sun, Luping - In: Journal of retailing 90 (2014) 1, pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
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Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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Remittance responses to temporary discounts : a field experiment among Central American migrants
Ambler, Kate; Aycinena, Diego; Yang, Dean - 2014
Persistent link: https://www.econbiz.de/10010419839